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Blog

What Is a Blog and Why Does My Business Need One?

September 6th, 2021

At this point, I’m not sure there’s a topic alive that hasn’t been covered in a blog post by somebody somewhere but as a business taking your first tentative steps into the world of blogging, it can feel like a whole new world, and perhaps one you’re not even convinced you need to venture into. By the end of this blog post, I hope that at the very least you’ll understand what a blog is and why your business needs one.

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5 Reasons to Hire a Freelance Copywriter

August 16th, 2021

No matter what type of business you run, at some point you’ll need something written. Whether it’s a blog, social media caption, product description, a web page or a brochure, you’ll have something to say and a decision to make about who is going to say it and how. Here are 5 reasons you should consider hiring a freelance copywriter for the job.

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Is Ghostwriting Cheating?

June 18th, 2021

Ghostwriting is any piece of writing - whether that’s an article, script or full-length novel - that is written by one person (usually a professional writer) and credited to another. I explained that to my son and gave him some examples. “But...isn’t that cheating?” he asked, wide-eyed. His response got me thinking about how people view ghostwriting and the ethics involved. So, is ghostwriting cheating?

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What Is the Difference Between Copywriting and Content Writing?

April 12th, 2021

The terms ‘copywriting’ and ‘content writing’ are often used interchangeably online to describe the business of writing for business but they’re not actually the same thing. So what is the difference between copywriting and content writing? And how can you tell which one your business needs?

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