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Ink Spell at the Rossendale Business Awards 2021

December 3rd, 2021

Wednesday 1st December saw the 12th annual showcase for the Rossendale Business Awards. This year’s ceremony was held at The Ashcroft in Whitworth and was officially opened by the Mayor of Whitworth, Councillor Maureen Jones and Deputy Mayor of Rossendale, Councillor Anne Cheetham. This year’s ceremony was a sell-out event as finalists along with their friends and family gathered to celebrate and Ink Spell was one of them!

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Ink Spell is a Finalist in the Rossendale Business Awards!

November 11th, 2021

I have some incredibly exciting news to share with you all this month as I found out last week that Ink Spell is a finalist in the Rossendale Business Awards! The Rossendale Business Awards is an annual showcase for local businesses and enterprising people, organised by Rossendale's Business Association Valley at Work. 2021 is the 12th annual showcase and saw a record number of nominations and entries, with over 250 local businesses nominated.

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What Qualifications Do You Need to be a Freelance Copywriter?

October 18th, 2021

Maybe you’re thinking about hiring a freelance copywriter and you want to know what qualifications you should be looking for. Maybe you’re thinking about becoming a freelance copywriter yourself and wondering what qualifications you’ll need. In this blog post, I'll be discussing whether or not qualifications are important and how to find the right copywriter for your needs.

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What Is a Blog and Why Does My Business Need One?

September 6th, 2021

At this point, I’m not sure there’s a topic alive that hasn’t been covered in a blog post by somebody somewhere but as a business taking your first tentative steps into the world of blogging, it can feel like a whole new world, and perhaps one you’re not even convinced you need to venture into. By the end of this blog post, I hope that at the very least you’ll understand what a blog is and why your business needs one.

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5 Reasons to Hire a Freelance Copywriter

August 16th, 2021

No matter what type of business you run, at some point you’ll need something written. Whether it’s a blog, social media caption, product description, a web page or a brochure, you’ll have something to say and a decision to make about who is going to say it and how. Here are 5 reasons you should consider hiring a freelance copywriter for the job.

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Is Ghostwriting Cheating?

June 18th, 2021

Ghostwriting is any piece of writing - whether that’s an article, script or full-length novel - that is written by one person (usually a professional writer) and credited to another. I explained that to my son and gave him some examples. “But...isn’t that cheating?” he asked, wide-eyed. His response got me thinking about how people view ghostwriting and the ethics involved. So, is ghostwriting cheating?

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What Is the Difference Between Copywriting and Content Writing?

April 12th, 2021

The terms ‘copywriting’ and ‘content writing’ are often used interchangeably online to describe the business of writing for business but they’re not actually the same thing. So what is the difference between copywriting and content writing? And how can you tell which one your business needs?

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