The terms ‘copywriting’ and ‘content writing’ are often used interchangeably online to describe the business of writing for business but they’re not actually the same thing. So what is the difference between copywriting and content writing? And how can you tell which one your business needs?
What purpose does the writing serve?
The main difference between copywriting and content writing is what purpose it serves.
The purpose or goal of copywriting is to sell something, whether that’s a physical product, an overall brand or just an idea. Content writing, on the other hand, provides information. Its purpose is to educate, inform or even entertain its audience.
A copywriter writes marketing copy, specifically crafted to encourage action whereas a content writer creates content for a range of purposes.
Some examples of copywriting are product descriptions for an online shop, brochure or catalogue copy or adverts. Examples of content writing include blog posts, social media posts and articles.
What are the main differences between copywriting and content writing?
Copywriting should be persuasive in its use of language but not necessarily ‘hard sell’. At the point at which potential customers are reading copy, they are already considering buying what it is that you’re offering and are ready to hear about why they should.
Copywriting is usually short-form and has a short-term goal such as to sell a product or get someone to subscribe to a newsletter or place an enquiry.
Content writing should be informative or offer some value to the audience. Not everyone reading content is ready to buy into your idea, product or business. They simply want to hear what it is that you have to say.
Content writing is often long-form and part of a longer-term strategy to raise awareness or build your brand identity rather than to make a sale or secure a client.
Can one writer do both copywriting and content writing?
The simple answer to this is yes! However, not all copywriters are content writers and vice versa. Some writers have the knowledge and skills to do both and are happy to put those to use, others prefer one type of writing over the other. And there are those that might say they can do both without really understanding what one or the other actually is!
When it comes to hiring a freelance writer, it’s a good idea to know in advance what type of writing you need so you can be certain they’re the right fit.
What writing services does Ink Spell offer?
Ink Spell offers both copywriting and content writing services and I have a wealth of experience at writing a wide range of both copy and content for businesses.
I enjoy crafting compelling product descriptions and captivating web copy but I also adore storytelling in all its forms so if it’s an article, blog or e-book you need, I’m more than happy to sink my teeth into a longer-form piece too.
So if you’re looking for a freelance copywriter or content writer get in touch today.